For heads of marketing, growth leads and founders at software, SaaS and business services companies
The B2B influencer marketing agency that makes creators your main sales channel
We're a B2B influencer marketing agency. We find the business, tech and founder creators your buyers already watch, track each one with a link or a code, and run the best videos as ads.
Who we work with
Companies that sell to founders, operators, marketers, and IT and finance buyers. You run marketing there, as head of marketing, head of growth, CMO or founder, and you want B2B influencers to become a main sales channel, not a side one.
Software and SaaS
CRM, email and marketing tools, website builders, compliance software
For example
- HighLevel
- HubSpot
- Semrush
- Vanta
- Framer
AI and developer tools
Code review, sign in and auth, terminals, AI voice
For example
- GitHub
- CodeRabbit
- Clerk
- WorkOS
- ElevenLabs
B2B influencer integrations
Sponsored videos by business, founder and tech creators, most watched first. Each one is the moment the product comes in.
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Sales CRMThe Diary Of A CEO for Pipedrive
A CIA whistleblower on who can read your messages. 14,614,121 views
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DM automationAlex Cattoni for Manychat
Her Instagram DM strategy for new leads. 1,619,312 views
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AI code reviewCodeSource for CodeRabbit
The untold story of databases, with an AI reviewer. 571,779 views
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Freelance hiringUpFlip for Fiverr
How a shed building business found its freelancers. 446,559 views
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Startup templatesSimon Høiberg for HubSpot
Micro SaaS ideas you can start on the side. 413,402 views
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Developer terminalTechWorld with Nana for Warp
The terminal inside a Docker Compose tutorial. 374,903 views
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Auth and billingSonny Sangha for Clerk
Building a Linear clone live, with billing set up. 330,632 views
Brands that sponsor b2b influencer marketing agency influencersTop b2b influencer marketing agency influencers
What brands get
Not one post. Your buyers seeing your product again and again, from B2B creators they trust, with every signup tracked.
Our own count of sponsored YouTube videos, as of 2026-10-29.
Creators who keep coming back
Vanta has 101 sponsored videos from just 11 creators, and GitHub has 116 from 5. One trusted creator, again and again, beats a hundred one-off posts.
A bench of creators, not one face
HighLevel has 489 sponsored videos across 74 creators, and Semrush has 96 across 39. We build that kind of roster for you.
Your best videos become your ads
After testing, we get the rights to run the top creators' videos as ads from their own accounts, on Meta, TikTok and LinkedIn.
You see what each creator brings in
Every creator gets a tracking link or a code, so you see the signups, demos and customers each one brings, and how many stay.
Working with us, step by step
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1
We learn your product
We learn your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.
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2
We map your buyer
We confirm where you sell, then map your buyer against creator data, down to the job title and company size you sell to.
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3
We present the creators
We present a set of B2B creators that fit. After you approve them, you get a finalized roster and plan.
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4
We brief and review
We bring your value propositions into every creative brief, and we review every single ad before it goes live.
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5
We measure every creator
We set up tracking with a UTM link or a code, so you see exactly how many signups and customers come in through each creator, and how many keep paying.
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6
We scale the winners
After the first three months, we take the top performers and run their videos as Meta, TikTok and LinkedIn ads.
For most B2B brands, influencer is a side channel
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), even though it can bring the best conversions, the best leads, and brand value that lasts.
B2B brands tell us the same three things.
“We keep paying more for the same leads”
Why it happensPaid search and LinkedIn ads get more expensive every quarter, and every sponsored post is a flat fee that ends when the video does.
“A few creators bring in almost all our signups”
Why it happensThey've already used up the creators they know, the new ones cost too much or don't perform, and every campaign feels like starting from zero.
“Influencer is still a side channel next to paid ads”
Why it happensThey want it to become a main way to win customers at a lower cost, and it never gets big enough to matter.
What typical B2B influencer marketing looks like
- Thousands of cold outreaches to creators who have never used the product.
- One sponsored read, then on to the next podcast, so the buyer hears your name once.
- No link or code per creator, so nobody can say which video brought in the demo.
- The relationship never gets past a single paid post, and that's why influencer stays a side channel.
Why work with us
We know who B2B brands book
We track 21,986 sponsored videos from 1,969 B2B creators, so we see which creators software brands come back to.
One system, not one campaign
We don't just run a regular campaign on retainer.
We work with your team
We install the systems and teach them to your team, so over time you can scale it in house.
Every platform your buyer is on
YouTube is usually the best for conversions, and LinkedIn is great for B2B products.
Over the last year, we've worked across 55+ brands.
Influencer AdvisoryA division of Influencer Advisory
B2B Influencer Marketing Agency is the B2B division of Influencer Advisory. Same team, same systems, built for software and business services companies that sell to other businesses.
Questions brands ask us
How do B2B brands find the right influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans asking real questions, and we see the repeat bookings across 21,986 sponsored B2B videos in our data.
Which B2B brands sponsor influencers?
In our data, 6,162 brands have sponsored B2B creators on YouTube. Hostinger leads with 760 sponsored videos, then HighLevel with 489, HubSpot with 109 and Vanta with 101. The full ranked list is on our brands page.
Who are the top B2B influencers for brand deals?
The ones brands book again and again. In our data, Lenny's Podcast has 186 sponsored videos, This Week in Startups 122, Tech With Tim 118 and The Diary Of A CEO 109. The full ranked list is on our influencers page.
How much do B2B influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Book a call
We're a B2B influencer marketing agency. We find the business, tech and founder creators your buyers already watch, track each one with a link or a code, and run the best videos as ads.