B2b influencer marketing agency influencer marketing questions
How do B2B brands find the right influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans asking real questions, and we see the repeat bookings across 21,986 sponsored B2B videos in our data.
Which B2B brands sponsor influencers?
In our data, 6,162 brands have sponsored B2B creators on YouTube. Hostinger leads with 760 sponsored videos, then HighLevel with 489, HubSpot with 109 and Vanta with 101. The full ranked list is on our brands page.
Who are the top B2B influencers for brand deals?
The ones brands book again and again. In our data, Lenny's Podcast has 186 sponsored videos, This Week in Startups 122, Tech With Tim 118 and The Diary Of A CEO 109. The full ranked list is on our influencers page.
How much do B2B influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Which platforms work for B2B?
We work with every platform. YouTube is usually the best for conversions, and LinkedIn is great for B2B products. Depending on the product, Instagram and TikTok can work well too.
Do we have to commit to a big budget?
No. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When buyers see you again and again, they believe the creator really uses your product.
We've paid influencers before and got no signups.
Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost per customer.
Can you promise results?
No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Can you find creators for a very specific software category?
Yes, that's exactly where we add the most value. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.
Will our creators promote our competitors?
No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.
Can we drop creators who aren't working?
Yes, that's exactly what we do. We cut two or three weak ones every month and keep the strong ones, so we're always testing new creators and keeping the best team.
How do you track it?
We use tracking links and codes, and we follow every signup through them. Then we run a dashboard that shows your views and how much revenue you make for every thousand views, with the numbers pulled from your own system.
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We're a B2B influencer marketing agency. We find the business, tech and founder creators your buyers already watch, track each one with a link or a code, and run the best videos as ads.