Where B2B brands put their sponsored videos
We counted 5,073 sponsored videos on business, marketing and coding channels whose own description names the brand that sponsored them.
- 20% sit on marketing channels.
- 15% sit on coding channels.
- 7% sit on cybersecurity channels.
Lovable, the AI app builder, has 13 of them. Its head of growth explained why.
“your ability to market with them is no longer just a B2C strategy. It is most definitely a B2B strategy. We do a lot of influencer marketing on YouTube. YouTube is huge right now.”
Product School talk, Why Growth Playbooks Are Crumbling, 2025-10-14
Framer inside a data analysis lesson
Lillian Chiu's video is about data analysis with ChatGPT. Partway through, she opens Framer and builds a page with her own name on it.
Her description says it plainly.
“FTC: this video is sponsored by Framer”
YouTube description, Data Analysis with ChatGPT, 2025-07-31
The viewer watches the tool do a job before anyone asks them to sign up.
Paddle on a founder show with 12,000 subscribers
Paddle sells payments and billing to software companies.
All 22 of its sponsored videos in our data are on one show, Arvid Kahl's The Bootstrapped Founder, between October 2024 and January 2026.
The episodes are about building a software business without investors, for the founders Paddle sells to.
Semrush on an agency's own channel
Semrush has sponsored 16 Exposure Ninja videos, across 14 different months from November 2024 to October 2026.
Exposure Ninja's videos teach local SEO, paid search and AI search, the work Semrush is built for.
Fiverr on The Diary Of A CEO
Fiverr has sponsored 12 episodes of The Diary Of A CEO, one in each of 12 different months between February 2025 and October 2026.
This is the reach end: a show with 20.8 million subscribers, booked again and again for a product any small business can use.
What the four have in common
- Each brand picked a channel whose viewers do the job the product is for.
- Each read shows the product being used, or comes from a host the buyer already trusts.
- Three of the four came back to the same channel for months.
In the free audit, we pull this for your category: which channels your buyers watch, and which ones your competitors already sponsor.