The longest runs in our data
We only count a video when its own description says the brand sponsored it.
| Brand and creator | Videos | Months | Years |
|---|---|---|---|
| Metricool with Latasha James | 59 | 29 | 2023 to 2026 |
| WorkOS on Lenny's Podcast | 32 | 18 | 2024 to 2026 |
| Beehiiv on The Koerner Office | 21 | 9 | 2025 to 2026 |
| DAT on Freight 360 | 19 | 12 | 2025 to 2026 |
| Yubico with Shannon Morse | 16 | 14 | 2023 to 2026 |
| Coda on Lenny's Podcast | 11 | 11 | 2023 to 2025 |
Videos is the number of sponsored videos. Months counts the separate calendar months with one, so a batch posted together counts once.
A long run and a burst look the same in a sponsor count
- HubSpot has 30 sponsored episodes of My First Million, all between November 2025 and February 2026.
- Vanta has 40 sponsored videos on Startuprad.io, all between August 25 and October 1, 2026.
- Metricool: 59 of its 60 sponsored videos are with a creator it has sponsored for a year or more. HubSpot: 6 of 50.
A year or more means the brand's first and last sponsored video with that creator are at least a year apart.
Count the months, and you can tell a brand that keeps coming back from one that bought a batch.
Why the long runs matter
Brands hire a creator, keep them for a short stretch, and churn them.
That creator's audience quietly stops trusting anything that creator endorses.
The next sponsor gets worse performance because of it, so that sponsor cuts the partnership even faster, which makes the audience trust the creator even less.
The creators in the table are the other kind: a software brand kept them, month after month.
What we check before you book
- How many software brands have sponsored the creator.
- How many separate months each brand stayed.
- Whether a competitor of yours is one of them.
The free audit shows this for the creators your competitors use.